Diamond Shreddies

I don't know which part of the process this whole "diamond shreddies" campaign makes of: The Advertising Industry, or the gullible public they shill to.

It does also tie in with the latest book I read called Mindless Eating.(http://www.mindlesseating.org/) It talks about how we eat and how much we eat based on visual, emotional cues, portion size etc. Even when we know better, these things influence our perception. Somehow the diamond shaped Shreddies taste better!