PDNPulse: Camcorders that think like cameras: Q&A with Ted from RED

PhotoDistrictNews has a few article covering the RED announcements. They are taking this stuff as serious as I am. Here's a couple snippets

RED announced three new products yesterday, the 5K Epic, the 3K Scarlet and Red Ray. Can you point out features that you think photographers would be most interested in?

Ted: I talk very publicly and very bluntly about what our camera is, and it is essentially, a digital still camera that can shoot video. It doesn't think like a video camera at all. It shoots RAW like a digital still camera and it can compress that RAW using a very advanced hardware compression engine that turns that still RAW into something that can be recorded at a very high frame rate on a compact flash card. And every [camera we make] does that.

When RED One was released last year with the ability to pull high-resolution still images from video footage, it caused a buzz in the photo community about the potential death of the decisive moment. Is RED's encroachment of the still image market an intentional one?

Ted: No, not at all. We're huge fans of the still world. We just see this as pieces of the puzzle evolving, as the convergence of the two worlds. We have the highest level of respect for what digital still cameras have done in the market. In fact, we've paid a lot of attention to that in terms of what we've done because we believe that we're on the same path. When you see things projected from our RED One camera in 4K and how far we can go with a similar type of sensor and a similar type of logic, this RAW-processing logic, but applying it to slightly different toolsets that are used for motion instead of stills, it's all the same stuff. You're just using it slightly differently.

We've talked to National Geographic and Discover and guys shooting with video and digital still at the same time, and they're asking, "Can we shoot with just one camera and potentially pull stills for our magazine?" The answer is, absolutely.

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