Better ROI From YouTube Video Than Super Bowl Spot

An article about the movie I posted about a few weeks back. It really took off, as blogs like mine added fuel to the fire. I saw it on the news several times.

CINCINNATI (AdAge.com) -- Think dove's 'campaign for Real Beauty' generated a ton of buzz for relatively little expense? You haven't seen anything yet.

Traffic spike
With not a penny of paid media and in less than a month, 'Dove Evolution,' a 75-second viral film created by Ogilvy & Mather, Toronto, for the Unilever brand has reaped more than 1.7 million views on YouTube and has gotten significant play on TV talk shows 'Ellen' and 'The View' as well as on 'Entertainment Tonight.' It's also brought the biggest-ever traffic spike to CampaignForRealBeauty.com, three times more than Dove's Super Bowl ad and resulting publicity last year, according to Alexa.com.

By those measures, 'Evolution' is the biggest online-buzz generator in the U.S. personal-care and beauty industries, topping this year's effort from Omnicom Group's Tribal DDB on behalf of the Philips Norelco Bodygroom shaver. And that's before the campaign began rolling out to 10 additional countries in Europe, Asia and Latin America last week.