iView joins Microsoft

Dunno if this is a good thing. Not that we have a choice in the matter.
iView joins Microsoft | iView Multimedia: "Today marks an exciting new chapter for iView and its relationship with our customers. We’re announcing that iView has been acquired and is now part of the Microsoft Corporation. With Microsoft’s purchase of iView, we are in a position to enhance our industry-leading product, whilst strengthening our customer service and support.

As digital asset management has become an essential requirement for all creative professionals, many of you have told us that iView MediaPro is a critical component of your business. We take that responsibility very seriously.

In my view, this Microsoft acquisition affords us an unprecedented opportunity to be even more responsive to a thriving market and ensure that iView MediaPro continues to perform to its full potential. Our engineering and marketing team here at iView are energized and excited to be joining the Microsoft team, and I personally will continue to be involved in the evolution of the product for years to come.

What this acquisition will mean for you, our customers, is that together we face a bigger and brighter future in managing your creative workflow. The product that was born on the Mac will remain on the Mac as well as on the Windows operating system. All iView products will continue to be sold on the iView website and through our partners and channel. Bottom line: You all can continue to use and buy iView products knowing that they will be fully supported as Microsoft evolves the products in the future on both the Windows and Mac platforms."