After Acquiring Macromedia, What's Next for Adobe? Ask Bruce Chizen - Knowledge@Wharton
Wortha read. The Adobe-Microsoft showdown is ramping up. I love this opening question and answer. No beating around the bush!
After Acquiring Macromedia, What's Next for Adobe? Ask Bruce Chizen - Knowledge@Wharton: "Knowledge@Wharton: How does it feel to have closed the acquisition of Macromedia?
Chizen: It's great. It is going even better than I had anticipated. And we went into it being realistic. Any kind of merger and acquisition activity is hard. But there have been no surprises -- which is shocking.
That doesn't mean there won't be!
Knowledge@Wharton: Let's start with the basic question: What was the primary motivation behind the acquisition of Macromedia?
Chizen: Flash.
Knowledge@Wharton: That simple?"
After Acquiring Macromedia, What's Next for Adobe? Ask Bruce Chizen - Knowledge@Wharton: "Knowledge@Wharton: How does it feel to have closed the acquisition of Macromedia?
Chizen: It's great. It is going even better than I had anticipated. And we went into it being realistic. Any kind of merger and acquisition activity is hard. But there have been no surprises -- which is shocking.
That doesn't mean there won't be!
Knowledge@Wharton: Let's start with the basic question: What was the primary motivation behind the acquisition of Macromedia?
Chizen: Flash.
Knowledge@Wharton: That simple?"
posted by Ian at
Thursday, February 23, 2006
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