Yahoo! Buys Bookmarking Community

Everyone looks at Google as the king of the Web, but as this move shows, as well as an article in Saturday's Globe &Mail, Yahoo is going for the "hearts&minds" approach to winning the war. I think you'll see Yahoo come up from behind and be every bit a player as Google. Perhaps evern more so if you gauge the emotion responses to the Flickr purchase. People get really emotional when their online assets are at stake.

"INVESTING FURTHER IN THE COLLECTIVE intelligence of online communities, Yahoo! on Friday said it acquired the bookmark-sharing site Del.icio.us. Financial terms of the deal were not disclosed. The move comes less than a year after Yahoo! acquired Flickr, an online photo-sharing site that, like Del.icio.us, derives its value from user interaction. Launched in 2003 by Joshua Schachter, Del.icio.us uses a non-hierarchical keyword grouping system whereby users 'tag' each of their Web bookmarks with a set of chosen keywords."