What's wrong with advertising in Wpg?

Can you read the copy on this or any other billboard for Kildonan Place? No neither can I. In fact I sat at a red light and the entire light was spent trying to read the copy. This was a vertical board that was 25 ft away from me, while NOT moving. I tell yah there are so many things wrong in this business. Fall outdoor ads for a few malls seem to really hi light this problem.